Deeply Japan

Don't settle for shallow.

About Deeply Japan

As an island nation, Japan has developed its own unique cultural identity from ancient times. Today, Japan offers a remarkable fusion of the old and the new. Travelers from around the world are drawn to Japan by everything from traditional arts and architecture, to modern subculture such as anime, manga, and video games.

For the Japanese people, the world's fascination with Japan is a wonderful thing. When visitors make the trip to Japan, we want them to understand Japan and its culture even more deeply.

To truly understand Japan, one must understand the inner world of the Japanese people. A key part of this is the aesthetic of "iki". "Iki" is a concept that does not translate easily into other languages, but is central to the Japanese mindset. It might be described as a refined and subtle sense of style that goes beyond the superficial.

As one example, take the traditional custom of hanami, or cherry blossom viewing. While the sight of cherry trees in full bloom is striking in its own right, it is the ephemeral beauty of the blossoms as they scatter and fall that stirs the hearts of the Japanese more than anything.

This idea of "iki" is our keyword here at Deeply Japan. It is alive more than ever in modern Japan―you can find "iki" tucked away in a side street, at the counter of a sake bar, or just about anywhere else...if you know how to look. Train your eyes to see "iki" in the world around you, and you'll be rewarded with a profoundly deep Japan experience.

Don't settle for shallow.

Let us show you how to experience the real Japan.


Author / Editor in chiefToru Sakazaki

Toru Sakazaki

President, Sakaba Bunka Kenkyusho L.L.C.
Born in 1967. Have long experience working in advertising industry. Caught by the profoundity of Japan's Sake culture when he was still just one of Sake lovers. Felt the sense of urgency for the scarcity of places that can appreciate the true value of Japan's traditional Sake culture to offer authentic Sake, opened a tavern "Junmai-shu Sanpin" in Tokyo, Shibuya, in 2011. Also founded Sakaba Bunka Kenkyusho (An Institute for Japanese Sakaba Culture) L.L.C in March 2016, in addition to run an advertising company, continuously pursuing the study about Japan's Sake brewing culture and Sakaba culture.

Author / Editorial staffYuki Ishida

Yuki Ishida

Editor, Writer
Fascinated by creators in all fields, she specializes in writing about a wide variety of creative endeavors. Having always had a passion for traditional Japanese performing arts, lately she has re-discovered the wonder of live performance, and attends as many stage performances—Japanese and Western alike—as her schedule (and wallet!) permit. Even as her knowledge deepens, she strives to approach everything with the fresh perspective of a first-time viewer.

Advisor / TranslatorJohn Townsend

John Townsend

Translator, Writer, Sake Lover
Having fallen in love with Japanese culture (particuarly drinking culture), he strives to share the joy of sake with as many people as he can. In November 2017, he was named the second Mr. Sake (Mr. Nihonshu). You'll probably find him wandering the streets of Tokyo tonight in search of the perfect watering hole. Other than sake, he also has a strong interest in Japanese literature, music, and subculture such as video games.

NavigatorSanyutei Rakuten

Sanyutei Rakuten

Rakugo Performer
Born in Koto City, deep in the hard of Tokyo's shitamachi (old Tokyo). In August 2012, he entered apprenticeship under Sanyutei Enraku VI, and was promoted to futatsu-me (the second of three ranks in the rakugo world) in October 2015. Outside of rakugo, he is a fan of Belgian beer, dogs, clubs and house music, video games, books, and creme custard. Known for being the only dancing rakugo performer, his "Rakugo Rambles", where he leads guests on a tour of famous spots in Tokyo while sharing his knowledge of the world of rakugo have also won many fans.
Sanyutei Rakuten official website :


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